Call To Action Best Practices

These guidelines have been created to help establish what are deemed best practices for call to actions.

Call to actions should entail:

• A couple words at most that include visually striking copy that makes a user to want to click the offer

Aim for the call to action to look more like this

and not this……

• Use colors that are visually stimulating and stand out
• Make sure the offer is clear, concise, and to the point
• Make it be contextually relevant