The word “free” boosts conversions — but only in the right context.
Sep 30
The word “free” boosts conversions — but only in the right context.
✅ Free shipping
✅ Free trial
✅ Buy one, get one free
Why do these work? Because they reduce friction and increase perceived value — without sounding like a gimmick.
But outside these contexts? “Free” can backfire and make your brand sound cheap or suspicious.
💡 Use “free” with purpose. Test what drives action—and what erodes trust.
#MarketingTips #ConversionStrategy #CopywritingTips #DigitalMarketing #ConsumerPsychology #GrowthMarketing #AOVboost