Ever thought about using the power of influencer marketing to expand your brand’s awareness on social media? If so – you should consider integrating the use of micro-influencers into your marketing budget! Micro-influencers are currently considered the “rising stars” of influencer marketing, showcasing a strong social media presence on digital platforms...

Did you know that by incorporating influencer marketing into your business’ advertising, you have the ability to expand your brand awareness immensely? Take a moment to consider the following questions: – Are you a local business that targets specific communities, cities, or regions? – Are you a small business with a limited budget that is interested in...

Thinking about joining the world of influencer marketing? If so – don’t forget how important it is to do your due diligence especially when selecting which influencers to work with! With this in mind – consider some of these key elements when researching which influencers would be the best fit for your brand: – Their audience: their followers’...

If you’ve made the decision to incorporate the presence of influencer marketing into your advertising campaign, remember how important it is to create briefs for your team that include the details and resources needed to effectively represent your brand! Having trouble deciding what all to include in your brief? Consider some of the following thoughts throughout...

Did you know that one of the key components to an effective marketing strategy is the integration of a Call to Action (CTA)? By including a clear and compelling CTA, that prompts your audience to take on a desired action, you have the ability to be one step closer to establishing a successful marketing campaign for your business! Whether your CTA focuses on having...