Vanity metrics look good on paper—likes, followers, impressions. 📈 Value metrics drive growth—conversions, customer lifetime value, ROI. It’s time to stop chasing surface-level stats and start measuring what actually moves the needle. 💡 Focus on metrics that tell you if your marketing is making money, not just noise. #MarketingStrategy #ValueOverVanity...

The average person sees 10,000+ ads a day. Most get ignored. Scrolled past. Forgotten. So how do we make sure yours stands out? ✅ Be relevant — Speak to the right audience ✅ Lead with value — Solve a real problem ✅ Nail the timing — Meet them in the moment ✅ Don’t look like an ad — Feel organic, not pushy In a sea of noise, we help your brand cut...

Struggling to get results from your ads? Whether you’re targeting businesses or consumers, the core issues are often the same. The 3 most common ad mistakes we see are: unclear offers that confuse rather than convert, trying to reach everyone instead of a defined audience, and weak creative that fails to grab attention. If your ads aren’t performing, start...

The 80/20 Rule in Advertising: How We Use It to Drive Client Growth The Pareto Principle isn’t just theory—it’s a game plan. The 80/20 rule says 80% of your results come from 20% of your efforts—and in advertising, that couldn’t be more true. Here’s how we use it: ✅ Identify top-performing channels ✅ Double down on high-converting audiences ✅...

Why Your Website Isn’t Converting — And How We Fix It Traffic means nothing without action. If your website isn’t turning visitors into leads or customers, here’s what could be going wrong: ❌ Confusing user experience ❌ Weak calls-to-action ❌ Slow load times ❌ Poor mobile optimization ❌ Messaging that misses the mark At MarketLeverage, we identify...