Thinking about joining the world of influencer marketing? If so – don’t forget how important it is to do your due diligence especially when selecting which influencers to work with! With this in mind – consider some of these key elements when researching which influencers would be the best fit for your brand: – Their audience: their followers’...

If you’ve made the decision to incorporate the presence of influencer marketing into your advertising campaign, remember how important it is to create briefs for your team that include the details and resources needed to effectively represent your brand! Having trouble deciding what all to include in your brief? Consider some of the following thoughts throughout...

Did you know that one of the key components to an effective marketing strategy is the integration of a Call to Action (CTA)? By including a clear and compelling CTA, that prompts your audience to take on a desired action, you have the ability to be one step closer to establishing a successful marketing campaign for your business! Whether your CTA focuses on having...

As you go about creating the most effective marketing campaign for your brand, don’t forget how important it is to focus on tracking the success rate of your promotions! Consider using a variety of tools to analyze your campaign’s performance. These tools can include but are not limited to: – Web Analytics – Social Media Insights – Email...

Don’t forget to incorporate analyses of your brand’s budget and Return on Investment (ROI) when looking to create an effective marketing campaign for your brand! Remember the importance in setting a realistic budget for your campaign and in tracking your ROI to ensure the efficiency of your promotion is in place. Additionally – monitor the financial...