Defining What You Are Selling

At this point, you know that identifying and outlining your business’ mission is crucial, but it is equally important for you to also take some time to determine exactly what product, service, or combination of the two you are offering to your customers, along with some of their key selling features.

To aid you in this process, consider asking yourself and reflecting on the following questions:
– What products and/or services does your business offer?
– What are the major benefits of your products and/or services for your purchasers?
– What unique selling advantage(s) do you offer over your competition?
– Why would you purchase your products and/or services?

By completing this reflection exercise, you can define and identify the “What” component of your business. Additionally, this exercise can provide you with key insight into your business’ products and/or services – that are being offered to your consumers – along with their features, benefits, and ranking among your competitors.

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