Defining Your Market

Now – as you begin your new business, it’s crucial that you determine both who your target audience is, along with your market niche. To help you make these determinations, we have created a quick reflection guide with questions on your ideal customer base, along with your potential competitors.

Customer/Competition Snapshot Reflection Guide
– What is the age range and approximate income level of my clients/customers?
– Where are my customers or potential customers located?
– What are my customers’ “hot buttons”?
– What motivates my customers to buy?
– Who are my major competitors?
– What are my competitors’ key selling features?

Reflecting on the given questions is key, as they will help you to sketch out a perception of who your customer is and/or who you would like your customer to be. Additionally, by identifying your target audience, you gain key insight toward formulating a marketing plan to reach those clients. Not to mention – as a new business owner, you need to have a clear understanding as to whom your competition is, their marketing approach, and key selling features.

Connect with us to learn more about defining your market!

#digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding #onlinemarketing #advertising #smallbusiness #webdesign #ecommerce #onlinebusiness #affiliatemarketing #businessman #businesswoman #businessowner #businessowners #businesscoach #businessmen #businesswomen #businesslife #businesstips #B2B #businessmarketing #networking #event #tradeshow #conference #people #learning #knowledge #growing #wisdom #workshops #presentations #success #accomplish #goals