Developing Creatives For Business
Dec 27
Make sure to take time when developing the creatives for your business to ensure that your design is consistent throughout all areas of your business – especially within the design of your logo, stationery, and business cards.
Now – throughout the design process, it’s important to remember to reflect on the Key Elements of Effective Design. This is crucial because these elements can help you in creating a distinctive look for your business that will separate you from your competition while also conveying your business’ professionalism.
These Key Elements of Effective Design include:
– Choose a clean, easily readable style typeface
– Don’t mix too many type-styles together
– Select a logo that is square, horizontally rectangular, or circular for easier incorporation on materials of different sizes and uses
– Make effective use of graphics (i.e. an identifying graphic can be a powerful communicator)
– Add a descriptive phrase to your business card that defines the uniqueness of your business
– Keep the layout uncluttered to focus readers’ eyes on the important elements
– Select an ink color that conveys the positives you want to project and consider consulting with a graphic artist or printing consultant for more information regarding your use of color
– Use the same ink and paper color throughout the design of your business cards and stationery
– Add a photograph – if appropriate – to your business card
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