Did you know that 70% of buyers fully define their needs before ever speaking to sales.
Aug 09
Did you know that 70% of buyers fully define their needs before ever speaking to sales.
That means most of the decision-making process happens before your team gets a chance to pitch.
In today’s market, educational content, strong positioning, and trust-building assets aren’t “nice to have”—they’re essential. If you’re not showing up early in the buyer’s journey, someone else is.
Make sure your marketing does the talking before your sales team does.
#BuyerJourney #MarketingStrategy #ContentMarketing #DemandGen #SalesEnablement #B2BMarketing