Beyond the metrics and conversion rates, email marketing has a profound social impact, fostering meaningful connections between businesses and their audience. And – it’s through these personalized and targeted communication that brands can resonate with the unique needs and interests of their customers. Email campaigns provide a platform for storytelling,...

Remember the importance in continuously optimizing and iterating your brand – when developing a successful marketing campaign! In doing this, you have the power to: – Identify areas for improvement – Make necessary adjustments In turn, this allows for you to enhance the overall effectiveness of your advertising campaign. Connect with us today to...

Interested in integrating the use of influencers into your business’ marketing campaign? Take a second to consider the following questions: – Do you run a large enterprise corporation with the budget and resources to reflect your size? – Is your business attempting to target a broad audience with varying characteristics? – Would you consider your...

Ever thought about using the power of influencer marketing to expand your brand’s awareness on social media? If so – you should consider integrating the use of micro-influencers into your marketing budget! Micro-influencers are currently considered the “rising stars” of influencer marketing, showcasing a strong social media presence on digital platforms...

Did you know that by incorporating influencer marketing into your business’ advertising, you have the ability to expand your brand awareness immensely? Take a moment to consider the following questions: – Are you a local business that targets specific communities, cities, or regions? – Are you a small business with a limited budget that is interested in...

Thinking about joining the world of influencer marketing? If so – don’t forget how important it is to do your due diligence especially when selecting which influencers to work with! With this in mind – consider some of these key elements when researching which influencers would be the best fit for your brand: – Their audience: their followers’...

If you’ve made the decision to incorporate the presence of influencer marketing into your advertising campaign, remember how important it is to create briefs for your team that include the details and resources needed to effectively represent your brand! Having trouble deciding what all to include in your brief? Consider some of the following thoughts throughout...