Why the Order Matters More Than You Think
Sep 26
Messaging First, Targeting Second — Why the Order Matters More Than You Think
Most marketers obsess over targeting. But if your message doesn’t resonate, it doesn’t matter who sees it.
🎯 Great targeting with weak messaging = wasted budget.
📢 Great messaging with average targeting = engagement, curiosity, and conversions.
Your message is your hook. Your targeting just decides who gets caught.
Start with clarity. Craft with empathy. Then aim with precision.
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