LinkedIn Ads vs. Google Ads for B2B When it comes to B2B lead generation, LinkedIn Ads shine for precise targeting—job titles, industries, and decision-makers. You’re paying for access to a niche, professional audience. Google Ads, on the other hand, win on intent. People are actively searching for solutions, but targeting can be broader—making conversion...

Vanity metrics look good on paper—likes, followers, impressions. 📈 Value metrics drive growth—conversions, customer lifetime value, ROI. It’s time to stop chasing surface-level stats and start measuring what actually moves the needle. 💡 Focus on metrics that tell you if your marketing is making money, not just noise. #MarketingStrategy #ValueOverVanity...

The average person sees 10,000+ ads a day. Most get ignored. Scrolled past. Forgotten. So how do we make sure yours stands out? ✅ Be relevant — Speak to the right audience ✅ Lead with value — Solve a real problem ✅ Nail the timing — Meet them in the moment ✅ Don’t look like an ad — Feel organic, not pushy In a sea of noise, we help your brand cut...

Struggling to get results from your ads? Whether you’re targeting businesses or consumers, the core issues are often the same. The 3 most common ad mistakes we see are: unclear offers that confuse rather than convert, trying to reach everyone instead of a defined audience, and weak creative that fails to grab attention. If your ads aren’t performing, start...

The 80/20 Rule in Advertising: How We Use It to Drive Client Growth The Pareto Principle isn’t just theory—it’s a game plan. The 80/20 rule says 80% of your results come from 20% of your efforts—and in advertising, that couldn’t be more true. Here’s how we use it: ✅ Identify top-performing channels ✅ Double down on high-converting audiences ✅...

Why Your Website Isn’t Converting — And How We Fix It Traffic means nothing without action. If your website isn’t turning visitors into leads or customers, here’s what could be going wrong: ❌ Confusing user experience ❌ Weak calls-to-action ❌ Slow load times ❌ Poor mobile optimization ❌ Messaging that misses the mark At MarketLeverage, we identify...

Is your marketing strategy still working—or just running on autopilot? If you’re seeing a dip in ROI, noticing less engagement, or struggling to keep up with market changes, it might be time to pivot. Adapting your strategy isn’t a setback—it’s a smart move that keeps your brand relevant, competitive, and aligned with your goals. Know the signs....